
The Awakened Brand
Strategic branding that embodies your energy
DIY logos can get you started, but eventually you evolve past that point. You have grown. And you want your branding and website to reflect this growth and evolution.
You want to feel proud of how your business presents online. And you know that it all start with your brand: Your logo, colors, fonts, imagery and brand tone. It’s your foundation. You value design and want your brand to embody your unique energy but you just don’t have the skills (or time) to DIY anymore. Feel like you?
With over 5 years of experience working with women who are coaches, therapists, healers, and service providers, I’ve listened and learned exactly what they need for their brands:
Efficiency: They want to get started soon. They want the process to be intentional (of course) but they’re also eager to get these brand visuals created quickly. They can feel the excitement and they want to move with that momentum. They don’t want to wait 4+ months.
Collaboration: They want to work with an expert who gets it—someone they trust. But they also want to be involved, ensuring their visuals truly feel like them. Being seen and heard is a must.
Strategy Meets Energy: They want their energy embodied yet they also want to make sure their brand is strategic, legible, clear and will resonate with their community and clients. They value both.
A Digital-First Approach: In this digital age, they know that their website and their social presence is important. They want their website to be their online home. They want to feel equipped in Canva with the colors, fonts, logos and graphics they need.
A 1-week wellness retreat for your brand • $1,500
The Awakened Brand
Envision it: Your brand is the embodiment of your energy, an extension and expression of you. Over the course of this one-week intensive collaboration, we’ll craft strategic, custom, visual branding for your business.
What’s Included:
Free 30 Minute Call to assess whether this is the right fit for you! Fill out this form to get started.
Brand Questionnaire (aka your “homework”)
60-Minute Discovery Call where we will discuss your questionnaire answers and look at visuals together.
1 shared Google Folder and Google Doc with listed deliverables and notes for clarity and organization.
Intuitive Brand Strategy Document: This incudes a detailed moodboard and set of keywords that will set the tone for your brand. Unlimited revisions.
7 hour Design Day focused only on your brand project:
Primary Logo, Submark Logo
Icons, Textures or Illustrations
Color Palette, Brand Fonts
Stock photography selection of 12 images
Email communication day of, sharing updates and design drafts for feedback. I will also be available for Zoom calls if needed.
Unlimited revisions during your Design Day
Application Mockups of your choice (business cards, social media templates, or email marketing). Final files included.
Final Files (JPGs, PNGs, PDFs and pantone colors if applicable)
Brand Guideline created in Canva for ease of use
Canva “Brand Kit” setup (if needed)
1 hour of design time during the following week for any small tweaks or edits that might still be needed.
Endless email support post-brand intensive for any question that might pop up.






How it Works
The Prep Phase:
Book Your Free Consult Call:
We will discuss whether this is the right fit for you! Apply here >
Brand Questionnaire:
Please fill out your Brand Questionnaire (aka your “homework”) before our Discovery Call.
Discovery Call (1 Hour):
We begin with a 1-hour strategy call to discuss your needs, goals, and vision for your brand. We will look at visual examples on this call.
Moodboard Phase:
Following our call I will create a Moodboard and set of keywords that will set the tone for your brand. This will be sent within 48 hours. We will refine this document until things feel clear and aligned.
The Design Day:
Brand Intensive Session (7 Hours):
From 9am to 4pm EST, I will dedicate seven hours exclusively to your brand visuals. This uninterrupted focus ensures maximum productivity and creativity.
Real-Time Updates:
We'll touch base via email first thing in the morning (EST), as well as throughout the day, to show progress and gather your feedback.
Unlimited Revisions:
Make as many changes as needed within the timeframe to ensure the final designs meet your expectations.
Post Project:
Final Files and Instructions:
By the end of the day, you’ll receive all final files along with instructions on how to use or implement them.
Follow-Up Support (1 Hour):
In the following week, you get an additional hour of design time for any minor tweaks or edits.
Email Support + Book Again:
Endless email support for any further assistance. You can always email me a question. If you need more design time or would like to make more revisions you can book a Design Day.
Testimonials & Branding Projects ↓↓
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Testimonials & Branding Projects ↓↓ ·






5+ years of exclusively working with coaches, therapists and service providers…
(And here’s what they have to say…)






Have we met yet?
I’m Jena Thielges, founder of Sundai Studio
As a wellness-obsessed brand and web designer, I do as my clients do: I marry the woo and the work, designing brands and websites that are as intuitive and emotive as they are intentional and effective.
“But, Jena…What about my website?”
Great question—you have options! On our consult call we will discuss which add on website service is right for you.
Option 1: DIY your website refresh with your new branding and logo files (explore my website template kits if you’re starting from scratch).
Option 2: Book a Design Day with me ($750) and I can implement your new branding, colors and fonts onto your existing website.
Option 3: Book The Aligned Website to get a custom, aligned website design created for you—all within a 3-week timeframe.




Frequently Asked Questions
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You’ll have an additional hour of Design Time the following week for tweaks! If you have larger edits or a new idea you'd like to explore with your project you are always welcome to book a Design Day!
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You will want to choose a day where you will be available, at least once, to review any drafts via email. Unable to do that? Please reach out with your specific situation!
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This package includes a full brand experience since it’s my belief that these are the assets you’ll need as a virtual business (colors, fonts, logo files, photography, textures or icons). Please reach out if you have any concerns about this.
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Most of my clients book branding and website design with me! However, we always have to start with the brand. This is the foundation for everything. By breaking up the packages you are able to add on a website design service that’s more custom and tailored to you (need a quick turn around? A more custom feel? Want to DIY a site using one my templates from The Sundai Shop?). You now have this option without sacrificing your BRAND assets aka the embodiment of your energy. On our consult call we will discuss which add on website service is right for you.
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I typically book out a few weeks to a few months in advance. However since this package is only a 1-week commitment there’s a good chance we can get started within the month! Please fill out this form to inquire.
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I kindly ask for 20% to book and hold your spot in my calendar. The remaining will be due at the project kick-off. Payment plans are also available.
Do to the digital nature of this work, there will be no refunds. Please reach out with any questions!

A 1-week wellness retreat for your brand • $1,500